Zainab Hassan is a UK-based creator, makeup artist, and voice for multicultural modest style, whose work bridges beauty, identity, and culture. Her content is a dynamic fusion of bold makeup artistry, striking fashion statements, and storytelling rooted in representation. Her Instagram feed serves as both a style journal and a platform for empowerment. You’ll find skin-care deep dives, high-impact hijab styling, refined modest-fashion looks, and editorial-inspired visuals that challenge stereotypes and celebrate diversity. Through pieces like her #AINTNOTOKEN campaign, Zainab deliberately confronts tokenisation in fashion and beauty, placing nuance, culture and authenticity at the forefront.